Tassimo | ‘Catch-up’ direct mail

This direct mail piece was sent to consumers six weeks after buying a Tassimo brewer to maintain the post-purchase honeymoon period. By this time they should be acquainted with the brand, the brewer and the T DISCS (and hopefully have a favourite). The pack gives them the chance to win a Nintendo Wii and Wii Fit Plus by answering a few questions from MyTassimo.