Cushelle | Cushelle brand migration
SCA Hygiene needed to introduce the new brand name Cushelle on one of its leading toilet tissues without losing loyal customers
Chemistry worked as part of an integrated team to raise awareness of the new branding on different channels. A new website was central to the integrated strategy, on which the TV ad featured as well as a competition to win an irresistible koala – the new brand mascot – brand information and a money-off coupon.