Benecol | Healthy Times RM programme
Benecol is an amazing product that is scientifically proven to reduce cholesterol. The challenge is maintaining its effect through ongoing consumption.
Relationship marketing is the perfect communications strategy to ensure people remain in engaged with a product. With this in mind, Chemistry developed the Healthy Times programme, which uses news and features to provide advice, encouragement and entertainment across all aspects of a healthy lifestyle and keep members engaged with the product.