iPhone Apps
There’s an app for everything – from finding a local restaurant to helping you get pregnant or giving instructions on how to perform first aid. Millions of different apps are being developed by companies and individuals every day and not always for iPhones and Apple devices.
But with more than 58 million app store users downloading over 280 million apps between them, the question marketers now face is should they use apps to get closer to their customers, and if so how should they go about it? This presentation shares some of our thinking into the growth of the app economy, what apps work and, when you’re ready to enter the market, how to get your strategy right.