Kraft launches summer campaign for Tassimo
Chemistry Communications create summer lottery campaign for Kraft brand Tassimo
Kraft has launched a summer campaign that invites members of the Tassimo brand’s RM programme to take part in an online lottery game.
The activity, created by Tassimo’s European RM agency Chemistry Communications, has been designed to encourage MyTassimo members to use their hot drinks brewers even during the hot summer weather.
The lottery-style game ran for one week. Members were invited by email to visit a specially created page on the MyTassimo website to play a game to enter the prize draw. Prizes ranged from a €6,000 holiday in the sun, money off coupons, photo albums and personalised mugs.
The activity ran across the UK, France, Spain, Germany, Austria and Switzerland.
Chemistry was appointed to manage and develop the MyTassimo RM programme across six European markets in 2009, the agency was also handed the brand’s UK below-the-line activity in 2010 as a result of the programme’s success.