Diageo launches global Baileys website
Diageo has extended The Baileys Lounge RM programme with a global website.
April 2010 – Diageo has launched a global website for its relationship marketing programme for Baileys Irish Cream, the world’s number one liqueur.
The new website is a global version of its Baileys Lounge site, which was launched in the UK in 2008, by the brand’s integrated DM agency, Chemistry Communications.
Following the successful launch of the Baileys GB relationship marketing website, www.thebaileyslounge.co.uk , Chemistry was awarded the task of developing and managing the next stage of the programme, www.thebaileyslounge.com .
Designed to act as a hub for the 1.9 million members in 19 markets across the world, the site features content chosen to strongly resonate with Baileys drinkers.
This includes exclusive recipes, lifestyle articles, hints and tips for entertaining, exciting competitions and third-party offers, which can be tailored to each different market.