Publicis Chemistry shortlisted at International Caples
SCA Hygiene brands Velvet and Plenty shortlisted at international awards ceremony
London, 29th November 2011: Publicis Chemistry campaigns for Velvet and Plenty have been shortlisted in two categories at the 34th John Caples Awards.
The campaigns were selected out of more than 700 entries worldwide competing for a place in the finals of the competition, which honours the best in direct and interactive marketing around the world.
Velvet's Campaign for Trees mailer, which folds out to show what a city looks like before and after a tree planting initiative, has been shortlisted in the Direct Mail, flat 100,001+ pieces category.
Plenty's Juan Sheet Spills Helpline has been shortlisted in the Integrated Campaign category.
The judging across all 30 categories took place earlier this month by a panel comprising over 30 jurors.
The winners will receive their trophies at the 34th Caples Awards dinner and presentation on 22nd March in New York City.
The John Caples International Awards was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor the famous copywriter John Caples.