Velvet | Online ‘Tree Treasure Hunt’
Brief: To promote that Velvet Toilet Tissue's Baby MD loves trees
Idea: Velvet livened up the somewhat sterile toilet tissue aisle with a Tree Treasure Hunt promotion, created by Chemistry. Using new ‘fix-a-form’ technology, every pack featured a code to use in the online forest to search for hidden tree treasure. The website offers thousands of pounds worth of prizes.
