Ron Zacapa | Zacapa
Chemistry was tasked with raising the profile of Zacapa, a remarkable rum from Guatemala, via its first-ever global website.
One of the many things that make Zacapa unique is that it is matured at 2300m; this helps to form Zacapa's rich, complex taste.
As maturation stage is such a key part of the rum, we based the website idea on height, allowing the user to discover the remarkable story of Zacapa by visiting the content at different altitudes. Phase two of the website will include adding a 'Where to find' function and a relationship marketing sign-up page.
