Orange | Valentine’s Day press activity
Brief: To promote Orange’s offer of £10 of credit when you take out an Orange contract in the run up to Valentine’s Day.
Idea: Retail advertising doesn’t have to be dull and humourless. To prove this, Chemistry developed an ad that used the art of copywriting to bring to life this particular seasonal offer.
The ad read: ‘Three little words everyone wants to hear this Valentine’s: ten quid free.’ The ad managed to promote a standard offer in the charming and fun tone of voice that is typical of Orange.
