Orange | Ready Deal DM
Brief: Orange wanted to let parents of 8 to 16 year olds know about a new, easier way to pay for a phone for their kids
Idea: To show how Orange understands the pressures of parenthood, we sent them a retro-style 7-inch record with a huge scratch across it. Tapping into the nostalgia for records among this age-group, the DM visually represents how they probably feel about being constantly pestered for top-ups by their kids. This campaign was awarded a top score of 5 out of 5 by DM Weekly as their Campaign of the Week.
