Orange | Deck Chair
Brief: To raise awareness of Orange’s best plan service, which reviews customers’ text, talk and mobile internet usage every six months. Based on this review it then recommends the most cost-effective tariff, for each customer.
Idea: This eye-catching and fun direct mail piece came in the form of a die-cut, paper engineered direct mail piece, which opened out into a mini desktop deck chair. The deck chair theme communicated the message that Orange customers can sit back and relax, safe in the knowledge that not only is Orange looking after their interests, but that it does the hard work for them.
