Orange | Music banners
Brief: Encourage 18-25 year old music fans to sign up to Orange’s Dolphin 15 Tariff. This tariff came with a free Sony Ericsson W595 Walkman phone, free USB drum kit and Sony Ericsson speakers.
Idea: Rich media banner ads that expanded to become a virtual drum machine. Consumers were encouraged to play and test their drumming skills on the banner using their webcam or mouse. Once they completed the game they were awarded a drum status and encouraged to buy the W595 so that they could test out the real drum machine.