Orange | ‘Filthy envelope’ direct mail
Brief: Attract companies that employ people who work outside or in environments where phones can get easily damaged to Orange Business.
Idea: The Samsung Solid Extreme is suitable for tough environments where phones are easily damaged. The direct mail campaign, which looks like it is covered in dirt, represents the wear and tear of the recipient’s business day. The enclosed letter, which is clean and shiny by contrast, presents the phone designed to withstand it.
