Emirates | Manchester A380 Launch
Brief: Announce the launch of the A380 Airbus out of Manchester Airport
Idea: The Emirates A380 now flies from Manchester to Dubai. To announce this news we created a campaign that highlighted the luxurious features of the Emirates A380 (private-suites, lounge bar and onboard showers) in a way that was relevant to the people of Manchester. And with Manchester renowned for it’s bar and club culture, we launched the A380 in the same way as one of the city’s trendiest venues – only this one is found 40,000ft above the streets.
