Dove | VisibleCare Shower Crème launch
Dove VisibleCare, the first body wash to make skin visibly more beautiful, was launched to members of the withDove relationship marketing programme.
We knew the product's claim was extraordinary, so Chemistry created a campaign based around the idea of 'don't take our word for it'. Instead, we asked a group of Dove consumers to try Dove VisibleCare first and then used their fantastic feedback to introduce the product to the rest of the withDove members.
