Baileys | Christmas ‘advent’ direct mail
Brief: To keep Baileys front of mind over the entire festive period and to demonstrate how Baileys can enrich such an occasion.
Idea: Chemistry created a Baileys-themed desktop advent calendar that was sent to members of the RM programme in the months before Christmas. Each calendar door opened up to reveal bite-sized hosting suggestions, recipe ideas, stress-relieving tips and fun facts.
