Digital Trends
Digital is not a channel, it’s something that informs and enables people’s lives and the way they interact with brands. Digitally connected people and communities are the new norm. Smartphones are increasingly becoming the first thing people look at in the morning, and the last thing they look at before bed.
Taking this into consideration, what should we do (or not do) as brands, marketers and agencies? These issues, along with the Real-time web, consumer demand for control and value exchange, are covered by Chemistry in the 2010 Digital Trends presentation.